

	Click on any Upcoming Program for details April 7, 2010 Houston, TX

What is Elm Street Economics?

Elm Street Economics is an interactive workshop designed to help business owners and managers re-connect with consumers, and accelerate their economic recovery.
A program that will help take your mind off the financial pundits on Wall Street and Pennsylvania Avenue, and get you re-focused on the customers you serve — the people who live on Elm Street — a place that can be found in virtually any city in North America.
It is an event that will help you gain perspective about how consumers have changed in response to the Great Recession, and how you can thrive in the recovery — sooner — by catering to their altered purchasing priorities and buying behaviors.
Know how to recognize a 2007 marketing message ... so you won't run it in 2010.

Who is behind Elm Street Economics?

This workshop will be presented by Mike Anderson from The Center for Sales Strategy, Inc. (CSS). Mike is the VP Consumer Insights and Communication for CSS, a marketing and media consulting firm with over 25 years of service to clients worldwide. Mike has a long track record as a marketing strategist, using consumer trends and insights to fuel successful marketing campaigns for hundreds of businesses. He has authored and presented a number of marketing and consumer trend workshops for business owners, managers and marketers across the U.S. and Canada. One of those programs, Cashing In on Consumer Trends, was awarded the 2009 Trends in Action award by the Association for Consumer Trends, for the way it helped companies understand and respond to shifts in the consumer landscape.